Course Detail

Date 07.03.2018 09:00 - 07.03.2018 16:30
Title Fundamentals of Dental Practice Marketing
Course no BUSINESS SCHOOL
City / State Birmingham
Country United Kingdom
Language English
Audience national
Topic

This course is suitable for all dental practice staff and dentists involved in marketing their practice.

Course aims and objectives

  • Current trends, challenges and opportunities in practice marketing
  • Creating your brand and tone of voice
  • The importance of a website
  • How search engines work
  • Getting the best out of digital marketing
  • Acquisition vs retention – how the strategies differ
  • What are campaign- and customer-led campaigns
  • Automating your email campaigns
  • How social media is used in practice marketing
  • The law – what you can say, and what you can’t
  • Creating a marketing strategy that will work for your practice

Learning outcomes

After attending this course, you will:

  • Have a good understanding of what good practice marketing is and the tools to use
  • Understand how to measure success
  • Be equipped to obtain buy-in from your team

Presented by Sue Karran

FCIM | Director (Manan & Milkshake Marketing)

Sue started out as a dental technician in the 1980s – but it wasn’t long before she shed the lab coat and began a rapid rise through the ranks of sales and marketing, becoming the UK MD of two international dental businesses. Spotting a gap in the market, in 2001 she set up Manan – now the UK leader in specialist dental marketing. Manan’s success was followed by a sister agency, Milkshake, which works daily with hundreds of dental practices, driving patient acquisition. Based in central London, Sue is a keen cyclist, escaping the big smoke on two wheels during her downtime.

CPD 6 hours

Fee £249.00+VAT

Speakers
To be Advised
Straumann Ltd.
Crawley West Sussex
United Kingdom
Target group Dentists
Product segments Others
Level* Not specified
Status Open
Participants 20
Event place
Birmingham
Straumann
TN22 1HN
Birmingham
United Kingdom

Phone: +44 (0) 1293 651274
Organizer
Straumann Ltd.
Mrs. Donna Hobbs
3 Pegasus Place
RH10 9AY
Crawley West Sussex
United Kingdom

Phone: +44 12 93 65 12 30
Fax: +44 12 93 65 12 39
*Legend

SAC Level

  • Straight Forward Level
  • Advanced Level
  • Complex Level
  • Unspecified

Standard Level

  • Basic
  • Advanced
  • Complex
  • Unspecified

Status

booked booked

booked open

*SAC Classification
Straight Forward Level Advanced Level Complex Level
Surgery – adequate bone volume, placement of 2 implants in the mandible, treatment of large tooth gaps and single-tooth replacement where esthetics are not a factor Surgery – placement of 4 or more implants in the mandible, single tooth replacement in the esthetic zone, with or without simultaneous bone augmentation (GBR) Surgery – comprehensive gap treatment in esthetically complex regions with simultaneous augmentation (GBR), implantation procedure for fixed reconstructions in the edentulous maxilla, immediate implantation, all two-stage augmentation techniques
Prosthetics – treatment of the mandible with bar prostheses or stud-retained prostheses, gap treatment and single tooth replacement where esthetics are not a factor Prosthetics – fixed prostheses in the edentulous mandible supported by 4 or more implants, partially removable prostheses in the edentulous mandible, single tooth replacement in the esthetic zone, bar prostheses in the edentulous maxilla Prosthetics – comprehensive gap treatment and single tooth replacement in esthetically complex regions, fixed prostheses in the edentulous maxilla, immediate placement of implants