Course Detail

Date 12.04.2018 09:00 - 12.04.2018 16:30
Title Branding and Practice Development
Course no BUSINESS SCHOOL
City / State Birmingham
Country United Kingdom
Language English
Audience national
Topic

This course is for dental practice owners and practice managers wanting to develop and grow their implant practice

Course aims and objectives

  • Current trends and success stories
  • The importance of a good brand
  • Features found in all good brands
  • Online and offline branding – why both shop fronts are important
  • What are buyer personas, and why you need to understand them?
  • The importance of language
  • Developing your tone of voice
  • Creating the ultimate patient journey
  • Turning your team into brand champions
  • Creating a practice environment to attract new patients

Learning outcomes

After attending this course, you will:

  • Understand how the dental practice elite achieve their goals and how to replicate this
  • Understand how to effectively brand a practice to attract patients
  • Have the tools to translate the practice branding into the ultimate patient experience

Presented by Sue Karran

FCIM | Director (Manan & Milkshake Marketing)

Sue started out as a dental technician in the 1980s – but it wasn’t long before she shed the lab coat and began a rapid rise through the ranks of sales and marketing, becoming the UK MD of two international dental businesses. Spotting a gap in the market, in 2001 she set up Manan – now the UK leader in specialist dental marketing. Manan’s success was followed by a sister agency, Milkshake, which works daily with hundreds of dental practices, driving patient acquisition. Based in central London, Sue is a keen cyclist, escaping the big smoke on two wheels during her downtime.

CPD 6 hours

Fee £249.00+VAT

Speakers
To be Advised
Straumann Ltd.
Crawley West Sussex
United Kingdom
Target group Dentists
Product segments Others
Level* Not specified
Status Open
Participants 20
Event place
Birmingham
Straumann
TN22 1HN
Birmingham
United Kingdom

Phone: +44 (0) 1293 651274
Organizer
Straumann Ltd.
Mrs. Donna Hobbs
3 Pegasus Place
RH10 9AY
Crawley West Sussex
United Kingdom

Phone: +44 12 93 65 12 30
Fax: +44 12 93 65 12 39
*Legend

SAC Level

  • Straight Forward Level
  • Advanced Level
  • Complex Level
  • Unspecified

Standard Level

  • Basic
  • Advanced
  • Complex
  • Unspecified

Status

booked booked

booked open

*SAC Classification
Straight Forward Level Advanced Level Complex Level
Surgery – adequate bone volume, placement of 2 implants in the mandible, treatment of large tooth gaps and single-tooth replacement where esthetics are not a factor Surgery – placement of 4 or more implants in the mandible, single tooth replacement in the esthetic zone, with or without simultaneous bone augmentation (GBR) Surgery – comprehensive gap treatment in esthetically complex regions with simultaneous augmentation (GBR), implantation procedure for fixed reconstructions in the edentulous maxilla, immediate implantation, all two-stage augmentation techniques
Prosthetics – treatment of the mandible with bar prostheses or stud-retained prostheses, gap treatment and single tooth replacement where esthetics are not a factor Prosthetics – fixed prostheses in the edentulous mandible supported by 4 or more implants, partially removable prostheses in the edentulous mandible, single tooth replacement in the esthetic zone, bar prostheses in the edentulous maxilla Prosthetics – comprehensive gap treatment and single tooth replacement in esthetically complex regions, fixed prostheses in the edentulous maxilla, immediate placement of implants